Shopping has become an integral part of our lives. We shop out of necessity (e.g. grocery shopping), while other times we visit stores just to browse through their products. Retail interior design plays an important part for both of these reasons. However, some retailers fail to properly utilise good interior design, which could ultimately affect their sales.
Here we look at four mistakes that are common in retail interior design, and provide ways on how to avoid them:
Store displays are to show the retailer’s products. However, there is more to it than just plainly displaying everything without some sort of order. Customers may find retail stores lacklustre if its display lacks creativity or even if it is too disorganised.
To fix this, it is good to implement themes or categories so that customers are able to easily browse through the store. Retailers should also visualise how they would want their products to be displayed to avoid having to constantly move and restock their products to different locations.
Retailers should also surprise customers with their store display by making it unique and unpredictable.
Retailers sometimes overlook lighting in retail interior design. They might fail to use the correct type of lighting for their key products, or use too much or too little lighting.
Retail stores should not be lit the same through the entire store; accent lights should be used together with the general lighting.
What a store is selling also affects what type of lighting retailers should purchase. Using old or inefficient lights, while may be aesthetically pleasing, could take up costs to maintain or replace.
There are many lighting elements in retail interior design, from colour and temperature to placement and lighting codes. Above all, retailers should remember that lighting in a store is to create a mood for the customers so that they have a satisfying shopping experience.
A store’s layout is also another common interior designing mistake that retailers make. Some layouts with poor space planning make it frustrating for customers to walk through the store, while others placed their products in a layout that obstructs the customer’s way.
Shops need to have a clear layout for products to be strategically placed for customers to find. It should also be designed to facilitate customer traffic flow, properly stock inventory, and be a place of rest for employees.
Many retailers also neglect their checkout counters when thinking about their store’s interior design, thinking that the main priority would be the product displays. However, since checkout is the last destination of a customer’s shopping experience, why should it not be treated with as much attention as the rest of the store?
Checkout counters should not be too small nor be too cluttered, space should be allocated for a smooth payment. A checkout counter is also a good idea to place products for impulse purchases.
Besides these reasons, there are many other interior design mistakes that retailers tend to make such as storage or store location. It is therefore important to hire a professional interior design consultant if you are designing your store, so that you can avoid these errors.